Comprehensive research to ascertain what your current employees value to gain an insight into how your EVP can be refined and communicated.
“People don’t buy what you do, they buy why you do it.” Your prospective candidates and employees are no different. We’ll help you clarify your “why”.
Connect with your audience by identifying your employer brand personality archetype to engage with your audience on a human level.
Discover the core personality traits of your employer brand to drive all creative & strategic decisions.
Key employer brand positioning statements to provide a cornerstone of how you communicate to your talent market.
Working with you to create a defined document that’s describes and defines why your organisation exists, the EVP, it’s purpose, it’s DNA and more importantly, why people should care.
The manifesto will be the “soul” of your employer brand.
Differentiating you from your competition.
Creating a sustainable competitive advantage.
Creating engaging, undistorted, personal connections with your talent market through potent propositions.
Creating a consistent visual identity to effectively communicate your employer brand. Online & offline.
The creation of unique graphical assets to be used across all recruitment marketing collateral.
The design and creation of the core identity.
Exploration of fonts and type faces to be used across all recruitment marketing collateral.
Production of a set of image styles and defining a consistent application theme.
Exploration of a defined theme for communication via video themes.
The creation and presentation of your employer brand toolkit to be used by all stakeholders when communicating your employer brand.
(Full guidelines and manual)
The design and build of the online presence of your employer brand to attract, engage & convert prospective talent.
The creation of memorable recruitment marketing assets including videos, brochures, HTML email templates, digital ads and social media / poster templates.
The development of job portals, chatbots, candidate portals, automated email marketing systems, ATS integrations + more.
Having great content and jobs is one thing, getting people to see it is another. Our bespoke social amplification package will help to push your content out to the right audience to grow your talent pipelines.
The primary KPI for our paid recruitment marketing campaigns is meaningful inbound applications, candidate leads and opt ins into your talent pool.
Ongoing SEO optimisation of your online presence to ensure you are found and at the forefront of your talent market’s minds.
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